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Our Value
Our approach has garnered meaningful recognition and multiple awards, driven by a people-centered mindset and a vibrant passion for creating positive change within communities. Our deeply participatory process involves close collaborations with end users, researchers, and industry experts. We strive to craft thoughtful solutions that genuinely address unique user needs and market demands, supported by a sustainable business model that ensures long-term impact.
How We Work
At Sounteract, our approach is guided by four three principles that reflect our commitment to meaningful, joyful, and inclusive design.
Human-Centered: We place people at the heart of our value system and design process. User satisfaction is not just a goal but the driving force behind our innovation and growth. Our team brings together expertise in design research, engineering, and community collaboration. Through structured workshops and focus-group studies, we uncover empathetic and powerful solutions that address real human needs.
Gamification: We believe that joyful experiences are key to enhancing emotional connection and building long-term relationships between users and products. We strive to make interactions more playful, engaging, and motivating by applying gamification design methods—helping users overcome challenges more naturally and enjoyably.
Neurodivergent-Friendly: Neurodiversity is a social movement that seeks to foster a more inclusive environment for diverse minds. Designing for neurodivergence isn’t just about supporting one community—it’s about creating solutions that benefit everyone. We’re excited to add our voice and contribute to meaningful social change.
Human-Centered: We place people at the heart of our value system and design process. User satisfaction is not just a goal but the driving force behind our innovation and growth. Our team brings together expertise in design research, engineering, and community collaboration. Through structured workshops and focus-group studies, we uncover empathetic and powerful solutions that address real human needs.
Gamification: We believe that joyful experiences are key to enhancing emotional connection and building long-term relationships between users and products. We strive to make interactions more playful, engaging, and motivating by applying gamification design methods—helping users overcome challenges more naturally and enjoyably.
Neurodivergent-Friendly: Neurodiversity is a social movement that seeks to foster a more inclusive environment for diverse minds. Designing for neurodivergence isn’t just about supporting one community—it’s about creating solutions that benefit everyone. We’re excited to add our voice and contribute to meaningful social change.
Our Team
Yijuan Li
Co-founder of Sounteract, with a master's degree in Global Collaborative Design Practice, she brings extensive experience in community engagement, participatory design, and collaborative projects. As an advocate for inclusivity, she has helped Sounteract build a strong community of users, fostering genuine feedback and support for its initiatives.
Loki Xu
Co-founder of Sounteract, Loki Xu, trained in multiple strategic design consultancies, has contributed to delivering impactful products for influential organisations. He specialises in design for manufacturing, with rigorous attention to details. As someone with ADHD, he is dedicated to supporting ADHD communities by creating useful and diverse tools that elevate work and life quality.
Lean Shao
Research Director, Lean Shao specialises in people-centred research design and data analysis across various sectors. She has collaborated with FTSE 100 companies to uncover psychographic insights and market dynamics. At Sounteract, she helps refine its vision, identify market opportunities, and strengthen its unique selling points.
Joo Jiao Zeyu
IoT Engineer, Joo brings a broad skill set, with an interest in speculative design and community-focused service design. Driven by endless curiosity, his work exemplifies a high standard of integration between software and hardware engineering. Joo leads the development of IoT systems, ensuring smooth and joyful user interactions.
David Povilaika
Freelance Designer, David specialises in visual and experience design, with a passion for crafting innovative campaigns for digital products, services, and media. At Sounteract, he has designed the online interface, accurately and elegantly conveying the visual identity and core values of Sounteract to its audience.
Ernesta Motuzaite
Clinical Advisor, Ernesta brings a wealth of hands-on experience supporting neurodiverse individuals across all ages. In both NHS and higher education settings, she designed and delivered practical interventions that improve wellbeing. At Sounteract, Ernesta offers a practitioner’s perspective to our product design and iteration process, ensuring our solutions are grounded, inclusive, and clinically impactful.
Wang Wenting
Scientific Advisor, Wenting is currently pursuing a PhD in computational neuroscience in Germany, focusing on the underlying mechanisms of ADHD brains. Her expertise supports the validation of our solutions, ensuring they are scientifically grounded and meaningful. Wenting also oversees the accuracy of content shared across our public platforms, aiming to amplify the cross-cultural neurodiversity movement.
Yijuan Li
Co-founder of Sounteract, with a master's degree in Global Collaborative Design Practice, she brings extensive experience in community engagement, participatory design, and collaborative projects. As an advocate for inclusivity, she has helped Sounteract build a strong community of users, fostering genuine feedback and support for its initiatives.
Loki Xu
Co-founder of Sounteract, Loki Xu, trained in multiple strategic design consultancies, has contributed to delivering and manufacturing impactful products. His specialised expertise lies in multisensory design, aimed at enhancing emotional connections between people, products, and environments.
Lean Shao
Research Director, Lean Shao specialises in advanced people-centred research design and data analysis across various sectors. She has collaborated with FTSE 100 companies to uncover psychographic insights and market dynamics. At Sounteract, she helps refine its vision, identify market opportunities, and strengthen its unique selling points.
Yijuan Li
Co-founder of Sounteract, Yijuan Li, with a master's degree in Global Collaborative Design Practice, brings extensive experience in community engagement, participatory design, and collaborative projects. As an advocate for inclusivity, she has helped Sounteract build a strong community of users, fostering genuine feedback and support for its initiatives.
David Povilaika
Freelance Designer, David specialises in visual and experience design, with a passion for crafting innovative campaigns for digital products, services, and media. At Sounteract, he has designed the online interface, accurately and elegantly conveying the visual identity and core values of Sounteract to its audience.